The Complete Guide to Audience Loyalty: Why You Need It and How to Get It

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The Complete Guide to Audience Loyalty: Why You Need It and How to Get It

Are you generating a steady influx of visitors, but still struggling to convert them to paying customers? The problem may be that your marketing campaigns, your product or the offer you’re making. It could be that you aren’t building audience loyalty. When it comes to making sales and growing your business, you’ll build your brand […]

7 Emails To Add To Your Conversion Funnel (Templates Included)

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7 Emails To Add To Your Conversion Funnel (Templates Included)

    Have you ever frozen up in front of a blank page, afraid to write that email to your subscribers? It’s hard. When you have thousands of people reading your stuff, every email can be intimidating to write. That’s why we’ve made a list of 7 emails you can add to your funnel today. They are: Case Study FAQ Email […]

Are You Exploiting YouTube’s Cheap Advertising Platform Yet?

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Are You Exploiting YouTube’s Cheap Advertising Platform Yet?

You have a business and you’re looking to expand your reach, grow your audience, increase your sales—bottom line is, you want to increase your bottom line. Right? Then you should keep reading. YouTube advertising is one of the most underutilized channels of marketing because there just aren’t that many small businesses taking advantage of it yet. […]

14 Ways YouTube Ads Can Skyrocket Your Business

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14 Ways YouTube Ads Can Skyrocket Your Business

When was the last time you were on YouTube? I’m willing to bet it was recent. TechCrunch reports that the average YouTuber watches 5 hours of video a month. Assuming that isn’t condensed into one day, that’s about 10 minutes of video a day. Sounds reasonable. You probably ended up on YouTube because a friend […]

27 Facebook Ad Pitfalls That Are Destroying Your Valuable Ad Spend

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27 Facebook Ad Pitfalls That Are Destroying Your Valuable Ad Spend

Facebook was the fastest-growing advertising market in the fourth quarter of 2014 making the advertising platform one of the most effective methods of advertising available. According to the Wall Street Journal, In the U.S. and Canada, Facebook’s most-developed market, revenue grew even faster, to $9 a user, up from $6.03. (image source, WSJ) As of […]

What Google’s Massive Advertiser Ban Means for You

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What Google's Massive Advertiser Ban Means for You

Last year, Google significantly tightened its policies on the AdWords network, culminating with Vikaram Gupta, Director of Ads Engineering for Google, reporting that the company banned over 214,000 advertisers from its network. As it’s clear that Google is cracking down on advertisers that abuse the AdWords network, it’s imperative that you make yourself aware of […]

Should You Send Paid Traffic to Your Content Marketing Campaigns?

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Should You Send Paid Traffic to Your Content Marketing Campaigns?

While a growing number of brands are embracing the cost-effectiveness of content marketing, it’s important to remember that even the most affordable marketing strategies require some financial investment. If you’re struggling to get the content you created seen by your target audience, you may want to consider utilizing paid traffic to improve the effectiveness of […]

Getting Started with Cross-Device PPC Marketing

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Getting Started with Cross-Device PPC Marketing

Although the world’s first smartphone, Simon, was introduced to the market over 20 years ago, mobile devices have only recently become a major game changer for the digital marketing industry. Mobile internet traffic surpassed desktop traffic for the first time ever last August, though many consumers continue to use both platforms interchangeably on a day-to-day […]