10 Content Marketing Myths that are Killing Your Conversions

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10 Content Marketing Myths that are Killing Your Conversions

As you can see from the trends image above, content marketing is still a hot topic. However, most brands are still struggling to utilize it effectively. While many companies believe that content marketing is one of the best promotional strategies available, surveys from the Content Marketing Institute have uncovered that only 42% feel their organization […]

10 Lessons Startups Can Learn from Uber’s Growth

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10 Lessons Startups Can Learn from Uber's Growth

Uber was founded just six years ago, but it’s already one of the fastest growing companies in the world. As an illustration of just how massive the company’s growth has been, Uber has reportedly created over 160,000 jobs in the United States alone and plans to create over a million more in the next five […]

Data-Backed Best Practices for Building a Killer 404 Page

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Data-Backed Best Practices for Building a Killer 404 Page

The 404 page is probably one of the most overlooked and underappreciated pages on most websites. But don’t let its unassuming nature fool you. The 404 page serves some very important purposes, such as reducing bounce rates, avoiding SEO penalties, improving navigation and maintaining customer approval. Not sure yours stands up to important goals? Here […]

44 Ad Networks That Will Help Open Up New Channels of Growth For You

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44 Ad Networks That Will Help Open Up New Channels of Growth For You

There’s no doubt about it – Google and Facebook have become extremely popular advertising platforms. Over 1.5 million businesses advertise on Facebook and roughly the same number are advertising through Google AdWords. These two are, by far, the two most popular advertising platforms out there, but there are reasons to choose other ad networks as […]

25 Brand-Building Ways to Use Periscope – Twitter’s New Live Streaming Video Apps

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25 Brand-Building Ways to Use Periscope - Twitter's New Live Streaming Video Apps

As you might have already heard, Twitter recently released a new video sharing app for mobile devices. Called Periscope, it’s similar to the already-existing, Meerkat streaming app, but with the addition of a few special features that its competitor lacks, such as the ability to automatically save all videos for 24 hours. Countless companies are […]