Getting Started with Cross-Device PPC Marketing

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Getting Started with Cross-Device PPC Marketing

Although the world’s first smartphone, Simon, was introduced to the market over 20 years ago, mobile devices have only recently become a major game changer for the digital marketing industry. Mobile internet traffic surpassed desktop traffic for the first time ever last August, though many consumers continue to use both platforms interchangeably on a day-to-day […]

19 Lessons From THE Leaders In Content Marketing

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19 Lessons From THE Leaders In Content Marketing

Content marketing authority HubSpot has slated 2014 as the “year of self-doubt” for marketers. As strategies change and the marketer’s responsibilities expand and evolve, strategists, teams, and content creators find themselves stretched thin, wondering if all of this investment is worth it. But while marketers waffle over their next move, three thought leaders maintain that […]