10 Content Marketing Myths that are Killing Your Conversions

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10 Content Marketing Myths that are Killing Your Conversions

As you can see from the trends image above, content marketing is still a hot topic. However, most brands are still struggling to utilize it effectively. While many companies believe that content marketing is one of the best promotional strategies available, surveys from the Content Marketing Institute have uncovered that only 42% feel their organization […]

10 Lessons Startups Can Learn from Uber’s Growth

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10 Lessons Startups Can Learn from Uber's Growth

Uber was founded just six years ago, but it’s already one of the fastest growing companies in the world. As an illustration of just how massive the company’s growth has been, Uber has reportedly created over 160,000 jobs in the United States alone and plans to create over a million more in the next five […]

Data-Backed Best Practices for Building a Killer 404 Page

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Data-Backed Best Practices for Building a Killer 404 Page

The 404 page is probably one of the most overlooked and underappreciated pages on most websites. But don’t let its unassuming nature fool you. The 404 page serves some very important purposes, such as reducing bounce rates, avoiding SEO penalties, improving navigation and maintaining customer approval. Not sure yours stands up to important goals? Here […]

44 Ad Networks That Will Help Open Up New Channels of Growth For You

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44 Ad Networks That Will Help Open Up New Channels of Growth For You

There’s no doubt about it – Google and Facebook have become extremely popular advertising platforms. Over 1.5 million businesses advertise on Facebook and roughly the same number are advertising through Google AdWords. These two are, by far, the two most popular advertising platforms out there, but there are reasons to choose other ad networks as […]

25 Brand-Building Ways to Use Periscope – Twitter’s New Live Streaming Video Apps

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25 Brand-Building Ways to Use Periscope - Twitter's New Live Streaming Video Apps

As you might have already heard, Twitter recently released a new video sharing app for mobile devices. Called Periscope, it’s similar to the already-existing, Meerkat streaming app, but with the addition of a few special features that its competitor lacks, such as the ability to automatically save all videos for 24 hours. Periscope has been […]

The Complete Guide to Audience Loyalty: Why You Need It and How to Get It

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The Complete Guide to Audience Loyalty: Why You Need It and How to Get It

Are you generating a steady influx of visitors, but still struggling to convert them to paying customers? The problem may be that your marketing campaigns, your product or the offer you’re making. It could be that you aren’t building audience loyalty. When it comes to making sales and growing your business, you’ll build your brand […]

7 Emails To Add To Your Conversion Funnel (Templates Included)

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7 Emails To Add To Your Conversion Funnel (Templates Included)

    Have you ever frozen up in front of a blank page, afraid to write that email to your subscribers? It’s hard. When you have thousands of people reading your stuff, every email can be intimidating to write. That’s why we’ve made a list of 7 emails you can add to your funnel today. They are: Case Study FAQ Email […]

Are You Exploiting YouTube’s Cheap Advertising Platform Yet?

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Are You Exploiting YouTube’s Cheap Advertising Platform Yet?

You have a business and you’re looking to expand your reach, grow your audience, increase your sales—bottom line is, you want to increase your bottom line. Right? Then you should keep reading. YouTube advertising is one of the most underutilized channels of marketing because there just aren’t that many small businesses taking advantage of it yet. […]

14 Ways YouTube Ads Can Skyrocket Your Business

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14 Ways YouTube Ads Can Skyrocket Your Business

When was the last time you were on YouTube? I’m willing to bet it was recent. TechCrunch reports that the average YouTuber watches 5 hours of video a month. Assuming that isn’t condensed into one day, that’s about 10 minutes of video a day. Sounds reasonable. You probably ended up on YouTube because a friend […]

27 Facebook Ad Pitfalls That Are Destroying Your Valuable Ad Spend

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27 Facebook Ad Pitfalls That Are Destroying Your Valuable Ad Spend

Facebook was the fastest-growing advertising market in the fourth quarter of 2014 making the advertising platform one of the most effective methods of advertising available. According to the Wall Street Journal, In the U.S. and Canada, Facebook’s most-developed market, revenue grew even faster, to $9 a user, up from $6.03. (image source, WSJ) As of […]

What Google’s Massive Advertiser Ban Means for You

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What Google's Massive Advertiser Ban Means for You

Last year, Google significantly tightened its policies on the AdWords network, culminating with Vikaram Gupta, Director of Ads Engineering for Google, reporting that the company banned over 214,000 advertisers from its network. As it’s clear that Google is cracking down on advertisers that abuse the AdWords network, it’s imperative that you make yourself aware of […]