Does this sound like your business?
Spend more time running your business and hire an AdWords Management Services agency to get you more traffic and conversions from your ads.
Single Grain is a paid ads agency that manages high return on investment AdWords campaigns. Whether you are a local tech startup or a global e-commerce retailer, we can help you lower your online advertising costs while increasing your conversions with the latest advertising techniques.
Our team of PPC ads experts will help your brand build a stronger marketing strategy that will outrank your competitors without increasing your bids (hint: it’s all about the Quality Score!).
As a full-service Google Partner, we assist business owners and entrepreneurs in identifying the audiences and demographics your business needs to target. This will help us set goals that fit your unique needs and budget and achieve the best possible outcome.
Some of the strategies and techniques we can use on your campaigns include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing to stay ahead in the industry.
AdWords is the advertising platform of Google, the largest search engine in the world. In it, advertisers bid for keywords (that is, search queries that users type into Google) to show their pages on the SERPs.
Advertising on AdWords allows businesses to target larger audiences through Google’s search engine platform and its partner sites at a much larger scale than through search engine optimization (SEO).
There’s no difference. AdWords was the original name Google gave to their ad platform back in 2000. In 2018, Google renamed AdWords to “Google Ads” while keeping the same functionalities. You can use those terms interchangeably.
A Google Ads agency handles the strategy, execution and tracking of advertising campaigns on Google’s ad platform. We also track metrics via Google Analytics or Google Search Console. Be sure to check out an agency’s case studies and testimonials to verify what they can do for you.
Some of the many tasks such firms are responsible for include:
The cost depends a lot on the client’s available ad spend, the complexity of the work done, and the pricing structure the agency uses.
For low-budget and low-complexity campaigns, you can expect to pay a flat monthly fee of anywhere from $100 to $2,500.
For marketing campaigns focused on generating leads and sales, with multiple landing pages and target audiences, you will likely pay based on the results generated or your spending.
In either case, agencies usually charge between 10 to 20%. For example, in a performance-based arrangement, if an agency generates 100 sales a month, each one worth $200, you will pay $2,000 (i.e., 10% of $20,000).
In a budget-based arrangement, if you spend $10,000 a month, an agency may charge you $1,000 on top of your budget for managing your AdWords campaigns (i.e., 10% of $10,000).
The benefit of the latter two structures is that the agency is invested in your success. By aligning the incentives, you can expect the agency to perform at its highest potential.
Yes! Organic search is a great marketing strategy, but paid advertising is a faster, more laser-focused strategy. It is, however, more complex.
Hiring an Google Ads management agency is worth it for multiple reasons:
Many agencies use the same formulaic approach to achieve satisfactory results for their clients. This cut-and-paste method of PPC advertising hinders business growth and could cost your business countless dollars in untapped revenue.
At Single Grain, we make sure that every client receives a custom-built Google Ads strategy with an in-house dedicated specialist, not just an account manager. We deliver quarterly plans based on our research, testing and results to ensure that you’re always hitting the right audience with the right message at the right time.
We are also a full-service digital marketing agency with specialized teams in pay per click, social media, search marketing, lead generation, retargeting and remarketing campaigns, conversion rate optimization, SEO and more — so we can provide you with well-rounded expertise.
Many agencies consider their job done once they’ve driven a form submission, but at Single Grain we work with your CRM and sales team to make sure we’re driving quality, valuable leads with high click through rates. Our team members hold certifications in Marketo, HubSpot and other tools, as well as being a Google Premier Partner, to make certain we’re able to optimize towards the most valuable leads in real time.
With most paid acquisition campaigns, you can expect to see results in the first three months. However, this will depend a lot on your past results, your industry, and your budget.
We are happy to discuss what we can do to help you and how long it will take for your business to see the results in a call. Schedule a meeting to talk with a specialist by clicking the link below.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”
