“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Effective Programmatic Display: Your Path to Success
Are you finding that your display ads aren’t reaching their full potential?
Your marketing efforts are being diligently executed, yet failing to convert. Perhaps you’re even losing potential customers due to lack of personalization and targeting. Let’s face reality: You’re leaving money on the table, and it’s time to grab it back. A shift is needed – from generalized display advertising to data-driven programmatic display.
Programmatic display campaign lets you use real-time data to reach the right audience, at the right time, with the right message. This means your ads deliver greater impact and more conversions. For this shift, you need a dependable programmatic display agency.
Enter Single Grain. We excel in data-driven programmatic display ad campaigns tailored to meet your unique business goals.
Specializing in Tailored Programmatic Display Strategies
At Single Grain, we leverage data to create laser-focused programmatic display campaigns. First, we study your business, audience, and objectives to tailor a unique strategy. We then identify and target specific audience segments with personalised and compelling ads.
Through real-time bidding platforms, we ensure your ads are seen at the optimal time and on relevant digital spaces, maximizing your reach and ROI. But our work doesn’t end there. We consistently monitor and tweak campaigns to deliver sustained success.
We believe in transparency and provide comprehensive analysis and reporting to keep you informed about your campaign performance, always.
Single Grain, as a leading programmatic display agency, offers a suite of services:
- Real-time bidding
- Data-oriented targeting
- Interactive ad design and testing
- KPI monitoring and performance dashboard
- Ongoing campaign optimization
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and the need for a full-funnel approach. They highlight the move from conversion-based ads to those also covering consideration and awareness, the challenges of attribution, and the unreliability of data. Emphasis is placed on investing in top-of-funnel traffic, the problems with current measurement platforms, and the importance of analytics, while recognizing its limitations. The conversation offers insights into adapting to changes in paid advertising for growth.
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Frequently Asked Questions
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What sets your programmatic display agency apart from others?
Our agency is unique because we combine expert-level knowledge of programmatic advertising with deep analytical insight. By leveraging machine learning and advanced algorithms, we can optimize your display ads for the highest level of engagement and conversions. We do not just follow a set strategy; instead, we understand that each client is unique and requires a tailored approach. Operating from the epicenter of the digital advertising world, we’re always at the forefront of the latest trends and technologies in programmatic display advertising.
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How does programmatic display advertising differ from traditional digital advertising?
Programmatic display advertising is a step above traditional digital advertising. It automates the buying and selling process of advertising space in real-time, making it more efficient and cost-effective. Unlike traditional methods that involve requests for proposals and negotiations, programmatic display advertising uses artificial intelligence and real-time bidding for inventory across mobile, display, video, and social channels. This technology-driven approach allows for more precise targeting and personalization, which can lead to improved campaign performance.
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Which are the best platforms for programmatic display advertising?
The best platforms for programmatic display advertising depend on your specific product and target audience. Our team will diligently analyze your requirements to choose the most suitable platforms that will deliver the best results. Our data-driven approach helps us make informed decisions about which platforms will provide the highest ROI and contribute to your business growth. We leverage our experience and knowledge to ensure your ads reach the right audience at the right time.
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How much should I budget for effective programmatic display advertising?
There’s no one-size-fits-all answer to this, as it greatly depends on your business size, objectives, and available budget. Our team will create a bespoke proposal outlining the optimal budget allocation to achieve your goals through programmatic display advertising. We offer a free consultation to discuss your needs and formulate a tailored strategy to maximize your advertising ROI.
If you were unable to find the answer you've been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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