Are your PPC campaigns sinking more budget than generating returns? Does it feel like you’re gambling your resources without seeing substantial results?
It’s undoubtedly challenging finding the right mix of keywords, ad creatives, landing pages, and bids. The myriad of options available in platforms like Google Ads and Bing Ads turns PPC management into a complex guessing game.
But there’s a solution. Expert PPC management can flip this game around. It takes the guesswork out of PPC, optimizing your campaigns to maximize ROI.
At Single Grain, we live and breathe PPC campaign management. Our team of certified PPC experts combines data-driven strategy with state-of-the-art tools to turn your PPC campaigns into a steady source of leads and sales.
Single Grain’s PPC management services are designed to seize the full potential of your advertising dollars. We kick off our relationship with a complete audit of your existing PPC efforts, identifying gaps and opportunities for improvement.
We don’t just manage your campaigns; we optimize them. By conducting thorough keyword research and A/B testing, we devise targeted advertising strategies that attract quality traffic. Our team constantly monitors your campaigns, tweaking them to ensure maximum results.
Ultimately, we drive up your campaign’s quality score, reducing your cost per click (CPC) while ramping up conversions. We focus on enhancing ROI, transforming PPC expenses into profitable investments for your business.
In essence, Single Grain’s PPC services include:
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach and the importance of impression-based channels for long-term growth. They explore the evolution from conversion-only ads to including consideration and awareness, the significance of creating separate audiences for brand and conversion, and the challenges of attribution in digital marketing. The conversation also covers the unreliability of data, the need for full-funnel marketing, longer sales cycles, the role of data and analytics, and the importance of patience in top-of-funnel campaigns. They highlight how marketers can adapt for sustainable growth amidst changing dynamics.
As experts in PPC campaign management, we take a comprehensive, data-driven approach. We don’t just set up ads and hope for the best. Instead, we use cutting-edge technology and deep analytics to understand your audience, fine-tune your campaigns, and deliver measurable results. Our team is always on the pulse of the latest trends, ensuring your campaigns are optimized for maximum ROI.
Unlike other digital marketing strategies that aim for long-term growth (like SEO or content marketing), PPC is all about instant visibility. With PPC, you’re essentially buying visits to your site, with each click on your ad costing a certain fee. PPC campaign management involves optimizing these ads to garner the most clicks and conversions at the lowest cost.
The most effective platform for your PPC campaign depends on your business and target audience. Google Ads is the most popular platform due to its extensive reach. However, other platforms like Bing Ads, Facebook Ads, or LinkedIn Advertising might be more suitable depending on your industry and target market. We’ll help you identify and leverage the best platforms for your specific needs.
The ideal budget for a PPC campaign varies based on your business size, goals, and industry. A small local business might see results with a few hundred dollars a month, while a national e-commerce store might need to invest thousands. We’ll work with you to determine a budget that delivers strong ROI, keeping in mind factors like cost-per-click in your industry and the competitiveness of your target keywords.
If you were unable to find the answer you've been looking for, do not hesitate to get in touch and ask us directly.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
