How to Become a Better Marketer | Ep. #20

How to Become a Better Marketer | Ep. #20

How to Become a Better Marketer | Ep. #20           How to Become a Better Marketer | Ep. #20          
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    In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros.

    Time Stamped Show Notes:

    • 00:25 – How to become a better marketer
    • 00:50 – Talking to the highest performers
      • 01:20 – Find what’s working and what’s not
    • 01:38 – Learning through reading
      • 01:45 – Looking for case studies and then trying it out yourself
      • 02:30 – Look for recent studies
    • 03:00 – Where to find these case studies
    • 04:30 – Looking for innovative stuff
      • 04:40 – Infographics that are animated
      • 05:30 – Going to social sites to see what’s new and replicating those strategies
    • 06:30 – Having the right mindset
      • 06:40 – Persistence and stubbornness
      • 08:00 – Don’t give up too quickly
    • 08:15 – Look at your data and survey your customers
      • 09:00 – Find out where people are dropping off and why they aren’t buying
      • 09:20 – Quantitative and qualitative data
    • 09:50 – Develop an experimentation process (Brian Balfour’s blog post)
    • 10:50 – Subscribe to get more marketing tactics!

    3 Key Points:

    1. Connect with high performers to see what’s working for them.
    2. Read case studies and model successful marketing strategies.
    3. Analyze your data and survey your customers.

    Resources Mentioned:

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